Siam Center Bangkok

Siam Center Bangkok
One of the oldest malls in Thailand, but also one of the most vital. Situated slap-bang in the centre of what is called 'the battleground of the malls' - and easily dwarfed by the bigger and flashier malls - few know that Siam Center was there before all the others.

Constructed in 1976, this original looks good for her age, thanks to the panoply of bright and playful shops and the ever-younger and fresher clientele, expending their reeling energies and pocket money. Having gone through a few revamping exercises, this mall targets adolescents, and has a loyal and fashionable following.

Four floors of fun, Siam Centre contains about 300 shops, 20 restaurants and a cheerful and spacious food court. Vibey music is played throughout the corridors, broadcast by the resident 94EFM radio station on the fourth floor. Loads of skate and surf shops, together with lifestyle brands such as Monkey See, Levis and Von Dutch draw in chattering troupes of teenagers.

There are a number of clothing boutiques with outfits designed for nubile bodies. A substantial spread of camera and mobile accessory shops - essential to the digitally enlightened generation - can be found here too. Cute jewellery and all the paraphernalia that signifies coolness, can be found throughout. Speciality stores feature shoes, hair accessories and sexy underwear.

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